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| Side-view. Photo by Hashim Gaad |
This large display acts as a significant digital landmark for the resort, complementing the animated exterior lighting and the year-round illumination of the nearby Niagara Falls.
The new LED/HD blade sign was installed in February 2015 as part of the property upgrades.
More Fun Facts:
- Canadian-Made Signage: The display was manufactured and installed by Media Resources, a company specializing in digital LED and 3D installations based in Oakville, Ontario.
- Dimensions: The sign stands over 104 feet tall (approximately 13 stories). While precise total width varies due to its unique three-sided design, one source mentions it is a 'twin in size' to a previous sign that was 130 feet tall by 20 feet wide per side.
- Design: The unique three-sided structure ensures optimal visibility from various vantage points, including both the Canadian and American sides of Niagara Falls.
- Technology: It uses Media Resources' "Vision iQ LED display technology," which incorporates layers of redundancy and diagnostics to ensure continuous operation. This means if one part of the system has an issue, a backup can take over immediately, ensuring the sign almost never goes dark.
- Pinpoint Precision Pixel Pitch: The display utilizes a specific 6.67mm pixel pitch. This high resolution for an outdoor sign guarantees that high-definition video content and text remain crisp and sharp, even for viewers relatively close to the pylon base.
Function and Content
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| Photo ©Sofistikateit |
- Real-Time Messaging: The technology allows the casino to instantly update the messaging, showcasing current events, promotions, and entertainment information.
- Visibility: Its size and high-definition quality allow the content to be seen clearly from a significant distance, both day and night.
- Marketing: It serves as a major marketing tool for the casino, highlighting various offerings to the millions of visitors who come to view the falls annually.
- Massive Scale: When installed in 2015, this tri-sided display was noted as being one of the largest LED screens of its kind in the world.
- Not the First Big Project: The sign wasn't the first major project between the casino and its manufacturer. They had previously worked on other eye-catching installations, including the custom-designed 3D climbing poker chips used in an advertising campaign in Toronto's Yonge Dundas Square.
Resources:
Media Resources. Digital LED signage to refresh Fallsview Casino. Official Press Release. (Details on dimensions, world-record claims, and "twin" technology).
Fallsview Casino Resort Newsroom. Quick Property Facts. (Confirmation of February 2015 installation and 13-storey "Blade" specifications).
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